A company that specializes in constructing, executing and managing advertising campaigns using influencers on social media is referred to as an agency for marketing to influencers. Brands can depend on influencer marketing agencies to help them through the whole process of creating a campaign, identifying unforeseen problems and developing strategies to reach specific goals. Joe Sinkwitz is the founder and director of Intellifluence. This SAAS tool can help you find and approach influential individuals for your business , and turns reviews into sales.